OnlyFans Announces New Revenue Split for Top Creators — What It Means

In a major platform update released this morning, OnlyFans introduced a tiered revenue split model designed to reward creators who drive sustained subscription volumes and engagement. The announcement has already sparked reactions across social feeds, creator communities, and payment partners. This explainer summarizes the policy change, implications for different creator segments, and practical next steps.

The headline change

OnlyFans will move from a flat revenue share to a three-tier model effective in 60 days. The tiers are:

• Base Tier: 70/30 split (platform/creator) for accounts with fewer than 500 paying subscribers.
• Growth Tier: 75/25 split for creators with 500–5,000 paying subscribers who meet engagement thresholds.
• Enterprise Tier: 80/20 split for creators with 5,000+ paying subscribers and a verified business account.

Why the change?

Official statements frame the update as an incentive to invest in creator success programs and long-term retention. Internally, the platform cites higher operating costs tied to creator support, payment processing complexities, and investments in content moderation and safety. The tiered model follows broader industry trends where platforms try to balance sustainable margins with creator retention.

“This is an attempt to reward scale and predictability,” the statement reads. “Creators who contribute disproportionately to platform revenue should receive better splits.”

Who wins and who should be cautious

Winners: creators who already have steady audiences and low churn will benefit immediately as they move into higher tiers or qualify for the enterprise split. For large creators who manage their own merchandising and partnerships, a 10% swing in split can translate into significant incremental revenue.

Caution: smaller and emerging creators may feel pressure if platforms raise bar for perks — increased competition for discoverability and promotional features could disadvantage new entrants unless support programs expand. Additionally, engagement thresholds to hit growth tiers may introduce unpredictability if not clearly defined.

What creators should do now

1. Audit your metrics: Know your current paying subscribers, churn, and ARPU. If you’re near a threshold, focus on low-effort retention plays (welcome messages, weekly Q&A).

2. Apply for verification and business account status if appropriate: this helps if you aim for enterprise benefits.

3. Diversify revenue: rely less on one split by increasing direct sales, merch, or external funnels.

4. Engage in policy dialogue: OnlyFans has opened a creator advisory channel. Provide feedback on threshold criteria and transitional support.

Potential platform shifts to watch

Expect the platform to roll out new creator tools: advanced analytics, subscription bundles, and partner promotions targeted at growth-tier creators. There may also be new compliance requirements for higher tiers, including KYC checks or proof of business activity.

Community response

Reaction is mixed. Veteran creators emphasize the benefit of better splits for proven producers. Emerging creators and community managers express concerns about discoverability and fairness of threshold definitions. Payment partners have signaled they’ll monitor how split changes affect chargebacks and compliance.

Bottom line

The update is a strategic pivot: reward scale and professionalization while maintaining platform margins. For creators, it’s a reminder to track metrics, build audiences off-platform, and consider business-level account practices. Those near thresholds might accelerate campaigns; new creators should focus on retention and diversify early.

We’ll update this article with detailed walkthroughs of how to calculate your eligibility and practical templates for retention offers. In the meantime, creators should check their account dashboards for personalized notices and meet the 60-day window for any account adjustments.